Mother Day Promote

• Have a Signature Drink. For one day only, have your bartenders whip up something special for all the moms coming in. Elevate your bellini by using different fruits and juices, or whip up a completely unique creation!
• Small Gifts = Big Impact. Okay, maybe don’t forget the flowers completely. Giving moms who come dine with you a small token – like flowers! – is a great way to start their dining experience on a high.
• Offer a Takeout/Delivery Menu. Not everyone may be comfortable dining in this year. Make sure families can enjoy your food at home too by offering a to-go Mother’s Day menu.
• Consider the Youngins’ With moms come kids. Naturally. In the past, Ricarda’s has hosted a Mother’s Day jazz brunch that included a supervised kids area, fully equipped with a bouncy castle, coloring books, toy trains, and more.
• Support a Good Cause. Socially-conscious consumers are on the rise and they are eager to give back – especially in light of the pandemic’s devastating impact on the restaurant industry.
• Have a Drink Special. Bottomless mimosas, anybody? If you don’t want to change up your drink menu, offer what you have at a discounted rate or a fixed price for a bottomless drink.
• Get Social. Whether you’re open for dine-in or offering pickup and delivery, sharing your Mother’s Day restaurant promotions on social media is a great way to get the word out.
• Bring in Entertainment. Bringing in special entertainment can be a huge selling point for your restaurant on Mother’s Day. For instance, Toronto’s Hugh’s Room has previously hosted a Mother’s Day jazz brunch with music that celebrates motherhood.
• Don’t Forget Grandmothers. Have a promotion that focuses not just on mom, but mom’s mom, too! Consider offering some type of discount or a free appetizer for groups that come in with three generations – or more.
• Don’t Limit Your Dates. You don’t have to only celebrate on one day. Consider having Mother’s Day restaurant specials running before or after the date.

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