Black Friday Promote

• Start Your Black Friday Marketing on Instagram Earlier and End Later. To really optimize your Black Friday marketing strategy, it’s important to focus on more than just the one-day event.
• Use Vertical Video to Engage Your Followers. Nearly 1 in 3 mobile shoppers in the US say video is the best medium for discovering new products. During the Thanksgiving weekend, try to incorporate video content into your Black Friday marketing strategy.
• Create a Custom Hashtag for Black Friday or Cyber Monday. Right now, there are over 12 million posts under the #blackfriday hashtag on Instagram, and that number is only set to rise.
• Schedule Your Instagram Posts More Frequently Than Usual. During Thanksgiving weekend, shoppers are on Instagram at all hours to scope out the best deal.
• Ensure You Have Extra Hands and Eyes For Customer DMs and Comments. When the world settled into lockdown in early 2020, it was no surprise that online shopping saw a spike.
• Create Gift Guides Using Instagram’s Shopping Features. With Instagram’s recent shift to e-commerce, there’s never been a better time for small businesses and creators to sell on Instagram.
• Share User-Generated Content of Your Most Popular Products. If you have a hero product that continuously flies off the shelves, now’s the time to showcase it in your Black Friday marketing posts on Instagram!
• Create a Promo Code Specifically For Your Instagram Followers. Thanksgiving weekend is the perfect time to reward your followers and say thank you for supporting small businesses and creators, especially in 2020.
• Create Killer Captions with Strong Call-to-Actions for Your Posts. Never before have call-to-actions in your Instagram captions been so important!
• Create Black Friday Posts that Match Your Instagram Aesthetic. It can be all too easy to get carried away with big, bold fonts and strong colors to show off your Black Friday sales, but it’s important to always stay true to your Instagram aesthetic.

• Instagram/Facebook Stories. The new breed of content marketing is posting contents that only last for 24 hours. With 400 million daily active users on Instagram and nearly 1.5 billions on Facebook, Instagram/Facebook Stories has already the leading platforms for daily posting photos and videos.
• Reddit. As of 2018, Reddit had 542 million monthly visitors making it the 16th most visited website in the world. The site is a collection of entries submitted by registered community members.
• Quora. Quora is a question-and-answer site where users can ask questions and submit answers. Similar to Reddit’s up and down voting, the users can rank the submitted answers based on how relevant or helpful they found the answers to be.
• Facebook Groups. With 2 billion monthly active users, Facebook is still the most popular social networking site. One of the best features of Facebook is Facebook Group.
• Pinterest. With 250 million monthly active users worldwide, Pinterest is one of savvy marketers’ widely used social platform to promote their online products.
• Deal Sites. Holiday shoppers want to maximize their wallets at every opportunity possible which is why they are most likely flocking to deal sites. You can leverage on deal sites during Black Friday by submitting your deals to them.

• Prepare and Publish a Black Friday Gift Guide Your Audience Will Use. Gift guides solve a problem for your buyers: they quickly find the right gifts to buy without fussing about them.
• Set Up Referral Rewards. Referral programs help you to retain customers even after the Black Friday marketing campaigns have ceased. Instead of having a one-time bump in sales, you'll be able to use the audience you captured to find more audiences.
• Try to Increase Average Order Value. To make the best of sales, you can also try to increase Average Order Value, for example, by encouraging your buyers to save more by buying more.
• Hourly or Daily Flash Sales. Running frequent flash sales ensure customers keep coming back. Flash sales have been proven to boost transaction rates by 35 percent.
• Offer to Donate a Percentage of Sales to Charity. You can make your buyers feel better about their purchases by letting them know that a percentage of their purchase goes to charity.
• Offer Rewards for a Minimum Spend. You can also encourage your customers to spend a set amount of money by incentivizing them. The benefit of this Black Friday marketing strategy is that you can plan and predict your revenue based on the minimum spend you expect from customers.
• Offer Product Bundles or a Mystery Box. Bundle items that your customers would usually buy together and offer them at a discount. You can also explore this tactic by bundling all your best products into one unit and selling them together.
• Can’t Offer Cash Discounts? Offer Free Shipping. If you can’t offer cash discounts, see if you can offer free shipping. Free shipping is one of the most powerful Black Friday promotion ideas you can use.
• Offer Gift Cards or VIP Discounts. Gift cards are pretty popular, more so during the holiday season. It’s also one of the smartest Black Friday ideas for small businesses.
• Patagonia’s $10 Million to Charity. By tapping into the conscience of its customers, Patagonia exceeded its Black Friday sales expectation of $2 million by 500 percent, to generate over $10 million.

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